Kaizen UCD is a small user experience setup with BIG agency ideas

ser Experience Consultant and Freelancer in London

My focus is on User Experience

ser Experience Consultant and Freelancer in London

I can work in any part of a project phase

ser Experience Consultant and Freelancer in London

I am a Lead / Senior level (Strategic) user experience consultant (with 19+ years of experience) with a genuine passion and drive to creating great (multi-channel) experiences across web, products and services, whether in the digital or branching into the physical space.

I have worked with a range of clients offering a wide option of user experience methodologies to help articulate, create and/or evaluate concepts and solutions. 

How I work

Depending on projects, I can work in phases to fit project requirements at the start, middle or towards the end of a project.  Whether that is carrying out requirements gathering, creating user journeys, personas, creating wireframes, carrying out usability testing, helping evaluate a service/product, to working with visual designers, to a build team, (outsourced or in house) to ensure that the user experience is kept throughout the design and build stage.

I have a personal interest in people, psychology, the human mind, and technology! Another reason why I love what I do




  • Full website redesigns
  • eCommerce sites (fashion, telecoms & retail) 
  • Software applications
  • Prototyping
  • Interactive wireframes
  • Static wireframes, etc.
  • Ethnographic research
  • UX Strategy
  • Desktop, Tablet and Mobile UX
  • Banking Applications - B2B & B2C
  • Campaign microsites
  • Social Media Intergration
  • Stakeholder/client workshops

Work I have carried out include:

Then lead UX into design and build

ser Experience Consultant and Freelancer in London

Who is Kaizen UCD

Kaizen was founded and is led by me, Pav Chahal.  With over 19+ years of experience in User Experience led projects (from product development to website and interface architecture) I have worked with a range of industries and clients. 


Kaizen UCD is a small run setup because I have consciously choosen to hire in the right personnel (design, technology and build) if required, or work on my own.

Get in touch to find out more

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