UX METHODS

I love to understand users and their needs, this includes both consumers and businesses.  I do this through utilising a range of user experience and strategy methodologies outlined below.  I can offer 
many different solutions, therefore to find out more please get in touch and we can discuss your business
and consumer requirements.

 

*please note: due to client confidentially the images illustrating the different phases have been edited to hide/distort content. 

Areas covered include:

Agile   

digital strategy   

ethnography    

road-mapping    personas    

user flows / journeys 

 

static & interactive wire-frames (prototypes)   

 

experience design   

 

interface strategy   

 

information architecture     

 

usability     

 

user testing    

 

focus groups   

 

user research  

 

contextual studies    

 

functional specifications    

 

workshops    

 

UX/UI Design  

 

SCAMPING/sketching

User centred design
User experience
User interface design
User Journeys / Personas
Contextual enquiry
Ethnography
Card sorting / Tree testing
Interaction design
Usability testing
Information architecture
Service Design / Innovation
Business requirements
Ethnographic research
User research
Business requirements
Functional specification
Iterative prototyping
Software applications

Work carried out in the following Industries: 

My focus is on User Experience

  • Ethnographic research
  • UX Strategy
  • Desktop, Tablet and Mobile UX
  • Banking Applications - B2B & B2C
  • Campaign microsites
  • Social Media Intergration
  • Stakeholder/client workshops
 

#5

Usability testing

 

I have planned and conducted over 250 usability tests for different clients/industries. 

 

Usability testing allows us to test the idea in concept stage to evaluate how the intended target market reacts to the idea/solution. 

 

I have always found this to be invaluable

as even slight interaction changes can make

a difference to the end solution.

 

I have a good relationship with a couple

of London based usability labs that I do use when I need to conduct usability testing.

#7

Functional Specification

 

Once the wireframes are completed and

the changes have been agreed, the functional specification of the wireframes can commence (and if required design

can commence too). 

 

This document helps a web development company / team / individual web
developer give a more accurate build cost, or forms the instructions behind the build requirements. 

 

Building a website can be costly and if the requirements are captured before build (through wireframes) then the cost can be kept minimum and accurate, saving on re-coding/building costs.

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  Registered company in UK & Wales.   © 2008 - 2020 by Kaizen UCD Limited. All rights reserved.

Range of methodologies:

 

  • Full website redesigns
  • eCommerce sites (fashion, telecoms & retail) 
  • Software applications
  • Prototyping
  • Interactive wireframes
  • Static wireframes, etc.

#4

 

Prototyping/ Wireframes


Wireframes can be either static or interactive.  This means that basic interaction would be working which allows the client to see how the functionality of the site is expected to work. 

 

Static wireframes are fully annotated as to depict the expected funtionality. 

Before this phase begins I would already have sat down with you and/or your team to get an idea of how much requirements gathering would need to be conducted  (if any). Requirements gathering can be conducted through workshops, focus groups, desktop research, competitor analysis, and/or in field studies which are known as ethnographic research.

* post it notes, magic wallpaper and sharpies are our best friends during this phase

Personas are fictional characters based on understand the demographics of the target audience of a website.  Creating the personas helps to articulate the 'user' (this can be end user or even business) and their needs and desires. Then the user journeys can start to be mapped out that helps to articulate the initial sitemap and requirements of a website or interface.

 

* personas represents the goals and behaviour of a hypothesised group of users.

Scamping (as it is more commonly known in the user experience field) is a quick and iterative process of sketching. This is part of a technique known as 'low fidelity' prototyping which allows us to iterative quickly many interface/interaction ideas before moving on to initial  or higher level wireframes.

 

E.g. creating a mock-up mobile tablet and mobile phone screens that allows us to work through interaction ideas.

* paper, pens, post-it notes, blue tac, magic wallpaper, card and cardboard are used to help mock up quick ideas.


Wireframes can be either static or interactive.  This means that basic interaction would be working which allows the client to see how the functionality of the site is expected to work. 

 

Static wireframes are fully annotated as to depict the expected functionality. 

One of the first User Experience Consultants I am masters qualified in Design Innovation & Strategy, and hold a first class honours degree in Industrial Design Product. 

How I work

Depending on projects, I can work in phases to fit project requirements at the start, middle or towards the end of a project.  Whether that is carrying out requirements gathering, creating user journeys, personas, creating wireframes, carrying out usability testing, helping evaluate a service/product, to working with visual designers, to a build team, (outsourced or in house) to ensure that the user experience is kept throughout the design and build stage.

#6

Design direction

 

I can also take forward the wireframes in to an initial visual design phase to articulate the visual design of the website/interface.

 

I have also used information architecture in the design and layout for other mediums such as books for print. 

 

User Experience can fall under other areas and is not just about the online world. 

 

Where ever users are interacting with information ux can play a strong role in creating the right experience.

#8

Build & Development

 

Once the wireframes are created, the design direction agreed (ideally with functional specification documents) then the build can commence. 

 

I tend to work with either the inhouse build team or the client's choice of developers.  I have worked with both off shore developers as well as those based in the same location as me. 

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  Registered company in UK & Wales.   © 2008 - 2021 by Kaizen UCD Limited. All rights reserved.