I love to understand users and their needs, this includes both consumers and businesses.  I do this through utilising a range of user experience and strategy methodologies outlined below.  I can offer 
many different solutions, therefore to find out more please get in touch and we can discuss your business
and consumer requirements.


*please note: due to client confidentialy the images illustrating the different phases have been edited to hide/distort content. 

My UX method / project phases



Requirements Gathering*

Before I start this phase I would already have sat down with you and/or your team

to get an idea of how much requirements gathering would need to be conducted

(if any). 


Requirements gathering can be conducted through workshops, focus groups, desktop research, competitor analysis to in field stuides which are known as ethnographic research.

* post it notes, magic wallpaper and sharpies are our best friends during this phase.



User journeys & Personas*


Personas are fictional characters based on understand the demographics of the target audience of a website.  Creating the personas helps to articulate the 'user' (this can be end user or even business) and their needs and desires.  From there the user journeys can start to be mapped out that helps to articulate the initial sitemap and requirements of a website or interface. 

* personas represents the goals and behavior of a hypothesized group of users.

* paper, pens, post-it notes, blue tac, magic wallpaper, card and cardboard are used to help mock up quick ideas.



Sketching / Scamping ideas*


Sketching (or scamping as it is more commonly known in the user experience field) is a quick and iterative process.  This is part of a technique known as 'low-fideltiy' prototying which allows us to iterative quickly many interface/interaction ideas before moving on to initial wireframes.


E.g. creating a mock-up mobile tablet and mobile phone screens that allows us to work through interaction ideas.



Prototyping/ Wireframes

Wireframes can be either static or interactive.  This means that basic interaction would be working which allows the client to see how the functionality of the site is expected to work. 


Static wireframes are fully annotated as to depict the expected funtionality. 


Usability testing


I have planned and conducted over 250 usability tests for different clients/industries. 


Usability testing allows us to test the idea in concept stage to evaluate how the intended target market reacts to the idea/solution. 


I have always found this to be invaluable

as even slight interaction changes can make

a difference to the end solution.


I have a good relationship with a couple

of London based usability labs that I do use when I need to conduct usability testing.


Design direction


I can also take forward the wireframes in to an initial visual design phase to articulate the visual design of the website/interface.


I have also used information architecture in the design and layout for other mediums such as books for print. 


User Experience can fall under other areas and is not just about the online world. 


Where ever users are interacting with information ux can play a strong role in creating the right experience.


Functional Specification


Once the wireframes are completed and

the changes have been agreed, the functional specification of the wireframes can commence (and if required design

can commence too). 


This document helps a web development company / team / individual web
developer give a more accurate build cost, or forms the instructions behind the build requirements. 


Building a website can be costly and if the requirements are captured before build (through wireframes) then the cost can be kept minimum and accurate, saving on re-coding/building costs.

  • LinkedIn Classic
  • Twitter Classic

  Registered company in UK & Wales.   © 2008 - 2020 by Kaizen UCD Limited. All rights reserved.

Who is Kaizen UCD

Kaizen was founded and is led by me, Pav Chahal.  With over 19+ years of experience in User Experience led projects (from product development to website and interface architecture) I have worked with a range of industries and clients. 


Kaizen UCD is a small run setup because I have consciously choosen to hire in the right personnel (design, technology and build) if required, or work on my own.

Get in touch to find out more


Build & Development


Once the wireframes are created, the design direction agreed (ideally with functional specification documents) then the build can commence. 


I tend to work with either the inhouse build team or the client's choice of developers.  I have worked with both off shore developers as well as those based in the same location as me. 


Requirements gathering can also form as a workshop to help gather either business, stakeholder needs or user needs.