ASOS (Marketplace)

ASOS (Client-side)

2008/2009

Testimonial

Highlights

  • Worked with the then Director of Asos

  • Creating ASOS's own 'ebay' portal

  • Iterative concepts evaluated with the Director

  • Understanding both the consumer side and business side of the portal concept

Introduction

Worked as the first and sole user experience designer at ASOS. My work involved working with the then ASOS Director in taking his idea (to create eBay for ASOS) to an actual concept, ready for funding conversations within ASOS Business.
My work crossed into research, I.A and wireframing concepts.

I balanced user needs with business goals and technological capabilities for the creation of this new aspect of this retail giant. The end result is a high level documentation highlighting functionalities, website structure and concept for ASOS Marketplace, which was then used as a basis for funding request. I also worked in an agile environment during this contract.

Outcome

Explain the full process here in this area.


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  • LinkedIn
  • High level User journeys / Personas

  • Concept creation

  • Information architecture

  • Low-fi wireframes / prototype

  • RFP documentation 

UX Skills covered

  • LinkedIn Classic
  • Twitter Classic

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