ASOS (Marketplace)
ASOS (Client-side)
2008/2009
Testimonial
Highlights
Worked with the then Director of Asos
Creating ASOS's own 'ebay' portal
Iterative concepts evaluated with the Director
Understanding both the consumer side and business side of the portal concept

Introduction
Worked as the first and sole user experience designer at ASOS. My work involved working with the then ASOS Director in taking his idea (to create eBay for ASOS) to an actual concept, ready for funding conversations within ASOS Business.
My work crossed into research, I.A and wireframing concepts.
I balanced user needs with business goals and technological capabilities for the creation of this new aspect of this retail giant. The end result is a high level documentation highlighting functionalities, website structure and concept for ASOS Marketplace, which was then used as a basis for funding request. I also worked in an agile environment during this contract.

Outcome
Explain the full process here in this area.
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High level User journeys / Personas
Concept creation
Information architecture
Low-fi wireframes / prototype
RFP documentation
UX Skills covered